The price of admission to a ticketed performing arts event is the greatest barrier to attendance in New Orleans, according to a new citywide survey released by the University of New Orleans Graduate Program in Arts Administration. There is evidence, however, that if other marketing and communication issues are addressed, price could become less of a hindrance, according to the survey.
Working jointly with the market survey company Q2 Insights, Inc., under the direction of Kirsty Nunez, UNO students conducted and analyzed both a focus group and an online survey with more than 400 respondents to identify attractions, barriers and preferences in attendance at live ticketed performing arts events.
To view the complete study,
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